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U.K Auctions Monday 6th/Tuesday 7th June 2011

U.K Auctions Monday 6th/Tuesday 7th June 2011

A quick round up of noted on our travels:  2008(08)Vauxhall Corsa Club 1.2 16v 5dr 35K £5100.  2005(05)Audi A4 Avant 2.0 TDi 140 147K £3875.  07(57)Toyota Auris 1.6VVTi T3  5dr Red 37K £4950. 07(07)Passat 1.9TDi 105 S Silver 101K £3900.  07(57)Toyota Rav 4 2.2D4D XT4 Manual Black(leather) 62K £9100.  08(08)Passat 2.0TDi CR140 Highline Red(leather) 62K £7550.  07(56)Audi A6 2.0T Fsi SE M/Tronic CVT Silver 94K £5700.  08(57)Saab 9-3 1.9Tid 180 Aero Black 30K £9400.  08(08)Ford Focus Estate 1.6TDCi Style(90) Silver 98K £4000.  08(09)Corsa 1.7 CDti Design Grey 5dr 45K £5825.  08(08)Passat 1.9Tdi Highline Silver 50K £7500.  08(08)Mazda 6 2.0D … Continue reading

Are Car Dealers really Gambling on Adwords

Are Car Dealers really Gambling on Adwords

  I’ve read from a few sources in the last week that industry insiders believe that car dealers are investing heavily in Google adwords, because of this Key words are achieving high prices and car dealers are effectively bidding each other up. Adwords is an advertising program on google where you effectively buy “keywords” ie the search terms that get entered into the search box. If you pay the right price for the right words then your company will pop up in front of peoples screens when they perform a search. You buy these keywords by bidding. It’s a … Continue reading

What are Tesco bringing to the party

What are Tesco bringing to the party

Tesco cars were launched last month. It was hardly a massive global launch; In fact low key would be my appraisal. To be honest if I wasn’t in the trade I am fairly sure I wouldn’t be aware of it.  Tesco’s investment here has been in the greater scheme of things modest. I am sure they are very realistic as to the amount of market share they can hope to capture and by when.  But let’s be honest here, Tesco sell everything, cars are just another link in the retail chain. If you can sell a car you have … Continue reading