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Recession for the Win !

Posted on 06/07/2011 by MD
Recession for the Win !

New car sales have hit the rocks for the 11th month running.  This is not exactly news to (A) anyone who is working in the industry and  (B) Anyone that’s been accosted on the showroom floor and offered a massive deal.  The apparent good news is that the figures suggest that the slap,  which the industry took this month,  was in fact lesser than the previous 10 months slapping. Therefore this points to possible growth. The figures (not just in the car trade) are being manipulated such that we are getting good and bad news concurrently from the same … Continue reading →

BCA continues its push into Europe

Posted on 06/06/2011 by MD
BCA continues its push into Europe

British Car Auctions continued its expansion into Europe last week by opening their third auction site in France. BCA Nimes:  1945 Avenue Mar Juin 30900 Nîmes,  is a 5 acre trade only site that will operate alongside its existing French operations in Lyon and Bonneuil(near Paris).  We are looking at the catalogues to see if we can justify the expense of a fact finding mission and are dying to ascertain if your average French punter puts up with the school dinner buffet ?  We suspect otherwise. BCA currently runs European auction centres in Spain(4 Centres),Sweden(1),Portugal(3),Nederlands(1),Italy(1),Germany(8),France(3),Denmark(1), Belgium(1),Austria(1) Although it is … Continue reading →

Are Car Dealers really Gambling on Adwords

Posted on 06/01/2011 by MD
Are Car Dealers really Gambling on Adwords

  I’ve read from a few sources in the last week that industry insiders believe that car dealers are investing heavily in Google adwords, because of this Key words are achieving high prices and car dealers are effectively bidding each other up. Adwords is an advertising program on google where you effectively buy “keywords” ie the search terms that get entered into the search box. If you pay the right price for the right words then your company will pop up in front of peoples screens when they perform a search. You buy these keywords by bidding. It’s a … Continue reading →