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Are Car Dealers really Gambling on Adwords

Posted on 06/01/2011 by MD
Are Car Dealers really Gambling on Adwords

  I’ve read from a few sources in the last week that industry insiders believe that car dealers are investing heavily in Google adwords, because of this Key words are achieving high prices and car dealers are effectively bidding each other up. Adwords is an advertising program on google where you effectively buy “keywords” ie the search terms that get entered into the search box. If you pay the right price for the right words then your company will pop up in front of peoples screens when they perform a search. You buy these keywords by bidding. It’s a … Continue reading →

Why did Autoquake fail ?

Posted on 05/19/2011 by MD
Why did Autoquake fail ?

There were rumblings in the trade since February that Autoquake were struggling. They have subsequently gone into Administration, and what was worth salvaging was last week purchased for £350,000 from the receiver by Carshop.  Who are one of the companies in the trade that appear to be getting stronger through good practise. So What could have gone wrong ?   I remember the first time I came across Autoquake, I believe it would have been about 2004/05.  All I know is I found three of my sales staff huddled around a computer looking at Autoquake listings on eBay. It would … Continue reading →