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  I’ve read from a few sources in the last week that industry insiders believe that car dealers are investing heavily in Google adwords, because of this Key words are achieving high prices and car dealers are effectively bidding each other up. Adwords is an advertising program on google where you effectively buy “keywords” ie the search terms that get entered into the search box. If you pay the right price for the right words then your company will pop up in front of peoples screens when they perform a search. You buy these keywords by bidding. It’s a … Continue reading →